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Marketing challenges in the era of users

05/17/2012by:Silvina Moschini , President and Founder of TransparentBusiness

Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.

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