blog image

Marketing challenges in the era of users

05/17/2012by:Silvina Moschini , President and Founder of TransparentBusiness

Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.

blog image