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Kony 2012: a viral murderer

04/26/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The public was divided by a campaign that brought to fame one of the greatest murderers of recent times. Right or wrong, it got what it looked for.

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Mobile advertising: the next big challenge for the social networks

03/20/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have?

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Online marketing: How to make the most of the new YouTube

03/08/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

While audiovisual consumption makes up more than half of Internet traffic, its star platform has become more professional and more ‘sociable’. What are the main changes and how do they influence the advertising of products and services?

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Mobile marketing strategies: Are consumers way ahead of businesses?

03/01/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality.