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Are social networks a new secret weapon for businesses?

05/24/2012by:Silvina Moschini , President and Founder of TransparentBusiness

In the era of social communication, corporations have made their way. How to use social networks in B2B relations? 

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Online marketing: How to make the most of the new YouTube

03/08/2012by:Silvina Moschini , President and Founder of TransparentBusiness

While audiovisual consumption makes up more than half of Internet traffic, its star platform has become more professional and more ‘sociable’. What are the main changes and how do they influence the advertising of products and services?

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When Facebook can be a ground for termination

11/23/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients.