Best applications for social network management
06/21/2012by:Silvina Moschini , President and Founder of TransparentBusiness
When managing a relationship with online platform customers, we need more powerful and effective management tools.
Blog
So.cl, the New Social Network by Microsoft
06/04/2012by:Silvina Moschini , President and Founder of TransparentBusiness
This proposal has been thought up for students and it combines social functions with its search engine.
Are social networks a new secret weapon for businesses?
05/24/2012by:Silvina Moschini , President and Founder of TransparentBusiness
In the era of social communication, corporations have made their way. How to use social networks in B2B relations?
Twitter: a place to talk about what is kept quiet
03/27/2012by:Silvina Moschini , President and Founder of TransparentBusiness
Under the hashtag #ididnotreport hundreds of sexual assault victims in the United Kingdom are speaking out on the social network.
Pinterest: The new social platform that’s making a mark in the online market
02/10/2012by:Silvina Moschini , President and Founder of TransparentBusiness
The Crunchie Award for the Best New Startup of 2011 was won by Pinterest, and with good reason. The new invite-only social network recorded, according to comScore, an increase in traffic of 2,000% between June and November last year.
Social media winners and losers 2011
12/29/2011by:Silvina Moschini , President and Founder of TransparentBusiness
The phenomenon of social media doesn’t stop growing. Which networks grew, which were stalled, and showed promise that wasn’t realized this year?
How to manage online reputation
12/08/2011by:Silvina Moschini , President and Founder of TransparentBusiness
For companies, resisting the temptation of eliminating criticism on Facebook or Google can be hard, but trying to cover a mistake just makes it worse.
Consumers’ revenge is served on social networks
12/06/2011by:Silvina Moschini , President and Founder of TransparentBusiness
Brands are obliged to pay attention to their online reputation if they don’t want their public image damaged.
When Facebook can be a ground for termination
11/23/2011by:Silvina Moschini , President and Founder of TransparentBusiness
Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients.
How to plan a marketing campaign on the social networks
11/17/2011by:Silvina Moschini , President and Founder of TransparentBusiness
Ignoring the social networks or not participating is not an option. On the contrary, social media is an effective means of managing customer relations, avoiding criticism and negative comments.