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Tips for dealing with image crisis in social networks

07/11/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.

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Marketing challenges in the era of users

05/17/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.

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YouTube: the best-kept secret in social media marketing

11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand.