Tips for dealing with image crisis in social networks
07/11/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.
Twitter continues to expand its advertising platform
06/27/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Messages, accounts and promoted trends that until now were available only in the US, UK and Japan, will be available in Latin America.
Four keys to understanding the future of online marketing
06/13/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Online stores, mobile purchases, Big Data and online recommendations: the trends to watch out for during the next years.
Marketing challenges in the era of users
05/17/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.
YouTube: the best-kept secret in social media marketing
11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand.