Mobile advertising: the next big challenge for the social networks
03/20/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have?
Mobile marketing strategies: Are consumers way ahead of businesses?
03/01/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality.