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Tips for dealing with image crisis in social networks

07/11/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.

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The Quiet Social Media Revolution: the growing importance of user-generated feedback and its impact on corporate reputation and consumer behavior

08/06/2010by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The explosion of social media sites like Facebook, YouTube and Twitter continues to receive endless media coverage and the attention of PR professionals and marketers. But another social media revolution is well underway, lurking quietly in the shadows of the web.