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Marketing challenges in the era of users

05/17/2012by:Silvina Moschini , President and Founder of TransparentBusiness

Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.

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Mobile marketing strategies: Are consumers way ahead of businesses?

03/01/2012by:Silvina Moschini , President and Founder of TransparentBusiness

The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality.