Marketing challenges in the era of users
05/17/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation with the scales almost entirely tipped to the corporate side. At that time, brands were deciding how, when, where and why to reach their audience.