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Mobile advertising: the next big challenge for the social networks

03/20/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have?

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Facebook Usage during Work Hours Triples: TransparentBilling.com eliminates time wasters from billable hours

02/23/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

NEW YORK (February 23, 2012) – Facebook has quickly become the go-to distraction for employees in the workplace. According to a recent report by Nielsen, Americans spend 53 billion minutes per month on Facebook and a recent report by Palo Alto Networks found that office workers were three times more active on Facebook at work and seven times more active on Twitter in 2011 than in 2010.

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When Facebook can be a ground for termination

11/23/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients. 

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The Quiet Social Media Revolution: the growing importance of user-generated feedback and its impact on corporate reputation and consumer behavior

08/06/2010by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The explosion of social media sites like Facebook, YouTube and Twitter continues to receive endless media coverage and the attention of PR professionals and marketers. But another social media revolution is well underway, lurking quietly in the shadows of the web.