Welcome to a new edition of Mash My Week! On this occasion we bring you the latest launches that have got people talking.
While audiovisual consumption makes up more than half of Internet traffic, its star platform has become more professional and more ‘sociable’. What are the main changes and how do they influence the advertising of products and services?
The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adapted to the new reality.
With Google heading the field, spending on mobile phone advertising has beaten its own record in the US. The expectations for 2012 and the remaining challenges.
The mobile social network, which authorized up to 150 contacts per user, has been criticized for accessing users’ address books without authorization.
NEW YORK (February 23, 2012) – Facebook has quickly become the go-to distraction for employees in the workplace. According to a recent report by Nielsen, Americans spend 53 billion minutes per month on Facebook and a recent report by Palo Alto Networks found that office workers were three times more active on Facebook at work and seven times more active on Twitter in 2011 than in 2010.
The day dedicated to lovers is here and St Valentine is present on the web. From social network applications to greetings cards, bunches of flowers or days at a spa; the web offers hundreds of options to fully enjoy being in love online.
The Crunchie Award for the Best New Startup of 2011 was won by Pinterest, and with good reason. The new invite-only social network recorded, according to comScore, an increase in traffic of 2,000% between June and November last year.
Google continues to add improvements to the user experience. Now it has incorporated its version of Chrome for mobile devices with Android, which focuses on expanding browsing possibilities through any device.
Self-promotional Internet campaigns can be the cornerstone of success for a media agency but also a major risk to its prestige.
