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Internet: the huge social network

07/28/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Do you remember the movie called “The Network”? Sandra Bullock played the part of a beautiful geek who lived virtually cloistered in a dark room without ventilation, having no contact with the outside world other than that provided by her computer’s Internet connection.

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Journalism in the social networking era: a change of paradigm

04/01/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Let us imagine the following scenario: a journalist is sitting down at his desk at the newspaper’s editing office. He finished a phone conversation a few seconds ago; a source has just given him some information that could make the headlines the following day. 

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Building bridges: PR and the 2.0 revolution

12/26/2010by:Silvina Moschini , President and Founder of TransparentBusiness

Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance for a company.

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iPad To Rule The Business World

10/13/2010by:Silvina Moschini , President and Founder of TransparentBusiness

iPad is set to become as popular if not overtake the importance of laptops in span of merely two years. With its unique combination of portable size, powerful functionality and real-time communications on the go, it improves productivity, time management and decision-making.

Tags: iPad US