Do you remember the movie called “The Network”? Sandra Bullock played the part of a beautiful geek who lived virtually cloistered in a dark room without ventilation, having no contact with the outside world other than that provided by her computer’s Internet connection.
ROI (Return on Investment) in social media is a hot topic on the web. Online marketing specialists and community managers struggle to determine the impact of social media strategy on financial results.
Let us imagine the following scenario: a journalist is sitting down at his desk at the newspaper’s editing office. He finished a phone conversation a few seconds ago; a source has just given him some information that could make the headlines the following day.
Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance for a company.
Wikipedia's "Free-Labor, No-Commerce" Policy Called Costly and Ineffective
In recent years, we’ve seen social media usage and influence exploding, to the extent that it can no longer be dismissed in any sphere.
iPad is set to become as popular if not overtake the importance of laptops in span of merely two years. With its unique combination of portable size, powerful functionality and real-time communications on the go, it improves productivity, time management and decision-making.
A decade ago, SEO was the undisputed king of generating web traffic and creating online visibility. Using aggressive SEO techniques could, by itself, draw many visitors.
The explosion of social media sites like Facebook, YouTube and Twitter continues to receive endless media coverage and the attention of PR professionals and marketers. But another social media revolution is well underway, lurking quietly in the shadows of the web.
