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When Facebook can be a ground for termination

11/23/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients. 

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YouTube: the best-kept secret in social media marketing

11/10/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand. 

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How to deal with trolls in social networks

09/29/2011by:Silvina Moschini , President and Founder of TransparentBusiness

One of the fears of those who develop marketing strategies for the Internet is the risk of encountering negative feedback from users. In general, professionals are prepared to deal with unhappy users who leave critical comments about their brands, products, or services.

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