One of the fears of those who develop marketing strategies for the Internet is the risk of encountering negative feedback from users. In general, professionals are prepared to deal with unhappy users who leave critical comments about their brands, products, or services.
We live in a world of rapid and radical change. If we pause just for one second to notice what is going on around us, we will realize that many of the tools we use daily did not even exist a couple of years ago.
Advance is irreversible; the Internet and new communication technologies bring an explosion of possibilities for companies, organizations, and consumers.
Some of you are at home, sitting in front of your PCs, with a cup of coffee on one side and a notepad on the other. Others are connected by notebook from a bar or a park with a 3G connection.
Do you remember the movie called “The Network”? Sandra Bullock played the part of a beautiful geek who lived virtually cloistered in a dark room without ventilation, having no contact with the outside world other than that provided by her computer’s Internet connection.
ROI (Return on Investment) in social media is a hot topic on the web. Online marketing specialists and community managers struggle to determine the impact of social media strategy on financial results.
Let us imagine the following scenario: a journalist is sitting down at his desk at the newspaper’s editing office. He finished a phone conversation a few seconds ago; a source has just given him some information that could make the headlines the following day.
Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance for a company.
Wikipedia's "Free-Labor, No-Commerce" Policy Called Costly and Ineffective
