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The Quiet Social Media Revolution: the growing importance of user-generated feedback and its impact on corporate reputation and consumer behavior

08/06/2010by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

The explosion of social media sites like Facebook, YouTube and Twitter continues to receive endless media coverage and the attention of PR professionals and marketers. But another social media revolution is well underway, lurking quietly in the shadows of the web.