Consumers’ revenge is served on social networks
12/06/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Brands are obliged to pay attention to their online reputation if they don’t want their public image damaged.
Blog
The cloud: an opportunity that is changing the way of doing business online
12/01/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The new operative paradigm based on the web allows companies to provide more and better services at lower costs
More than a billion dollars in online shopping during Cyber Monday
12/01/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The use of social networks boosted the major American e-commerce day celebrated three days after Black Friday.
When Facebook can be a ground for termination
11/23/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients.
How to plan a marketing campaign on the social networks
11/17/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Ignoring the social networks or not participating is not an option. On the contrary, social media is an effective means of managing customer relations, avoiding criticism and negative comments.
Content, the key to successful social network campaigns
11/15/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The success of any social media initiative depends on a quality content plan that allows effective interaction with users.
YouTube: the best-kept secret in social media marketing
11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand.
The eternal ghost of the dotcom bubble
11/07/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
The catastrophe on the web that has been forecast by some analysts since the dotcom crash at the beginning of 2000 does not seem to be near.
MASH MY WEEK! Summary of outstanding news about the Internet, technology, and social media from October 24–29
10/31/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
For this new edition of Mash my Week! we gathered information from several studies of e-commerce and social media.
Forums: Internet sociability beyond Facebook and Twitter
10/27/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Users are not only on the most popular social media platforms. Other tools can be extremely attractive to Internet users and an opportunity to reach specific audiences.