Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients.
Ignoring the social networks or not participating is not an option. On the contrary, social media is an effective means of managing customer relations, avoiding criticism and negative comments.
The success of any social media initiative depends on a quality content plan that allows effective interaction with users.
Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand.
The catastrophe on the web that has been forecast by some analysts since the dotcom crash at the beginning of 2000 does not seem to be near.
For this new edition of Mash my Week! we gathered information from several studies of e-commerce and social media.
Users are not only on the most popular social media platforms. Other tools can be extremely attractive to Internet users and an opportunity to reach specific audiences.
The creator of an era is gone. For all of us growing up hand in hand with him in the world of electronic devices, Steve wasn’t simply the genius behind Apple: he was more like our father or mentor.
One of the fears of those who develop marketing strategies for the Internet is the risk of encountering negative feedback from users. In general, professionals are prepared to deal with unhappy users who leave critical comments about their brands, products, or services.
We live in a world of rapid and radical change. If we pause just for one second to notice what is going on around us, we will realize that many of the tools we use daily did not even exist a couple of years ago.
