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YouTube: the best-kept secret in social media marketing

11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand. 

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How to deal with trolls in social networks

09/29/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

One of the fears of those who develop marketing strategies for the Internet is the risk of encountering negative feedback from users. In general, professionals are prepared to deal with unhappy users who leave critical comments about their brands, products, or services.

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Innovation is a collective phenomenon

09/28/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

We live in a world of rapid and radical change. If we pause just for one second to notice what is going on around us, we will realize that many of the tools we use daily did not even exist a couple of years ago.

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