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When Facebook can be a ground for termination

11/23/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin Atlantic have been fired for comments offensive to the company or clients. 

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YouTube: the best-kept secret in social media marketing

11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand. 

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