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Online marketing: How to make the most of the new YouTube

03/08/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

While audiovisual consumption makes up more than half of Internet traffic, its star platform has become more professional and more ‘sociable’. What are the main changes and how do they influence the advertising of products and services?

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YouTube: the best-kept secret in social media marketing

11/10/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, encouraging their participation, and reinforcing their commitment to the brand.