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Tips for dealing with image crisis in social networks

07/11/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.

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Building bridges: PR and the 2.0 revolution

12/26/2010by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency

Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance for a company.