Tips for dealing with image crisis in social networks
07/11/2012by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Every business has its detractors who can find many ways to express and publish their criticisms, complaints and accusations hurting the brand. That is why it is important to know how to act in a crisis.
How to manage online reputation
12/08/2011by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
For companies, resisting the temptation of eliminating criticism on Facebook or Google can be hard, but trying to cover a mistake just makes it worse.
Building bridges: PR and the 2.0 revolution
12/26/2010by:Silvina Moschini , CEO & Founder, Intuic | The Social Media Agency
Public Relations (PR) has long played a pivotal role in business. It evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance for a company.