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Pinterest: The new social platform that’s making a mark in the online market

02/10/2012by:Silvina Moschini , President and Founder of TransparentBusiness

The Crunchie Award for the Best New Startup of 2011 was won by Pinterest, and with good reason. The new invite-only social network recorded, according to comScore, an increase in traffic of 2,000% between June and November last year.

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How to deal with trolls in social networks

09/29/2011by:Silvina Moschini , President and Founder of TransparentBusiness

One of the fears of those who develop marketing strategies for the Internet is the risk of encountering negative feedback from users. In general, professionals are prepared to deal with unhappy users who leave critical comments about their brands, products, or services.

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Journalism in the social networking era: a change of paradigm

04/01/2011by:Silvina Moschini , President and Founder of TransparentBusiness

Let us imagine the following scenario: a journalist is sitting down at his desk at the newspaper’s editing office. He finished a phone conversation a few seconds ago; a source has just given him some information that could make the headlines the following day.